BRUSSELS, Belgium, May 8, 2018/APO Group/ — The International Sports Press Association (AIPS) (www.AIPSmedia.com) and APO Group (www.APO-opa.org) the leading media relations’ consultancy and press release distribution service in Africa and the Middle East, today announced a partnership agreement aimed at enhancing the visibility of African rugby on a global scale.

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Founded in 1924, the International Sports Press Association (AIPS) has established itself as the leading body for international sports media across the world. Today, more than 150 National Sports Journalist Associations (NSJAs) and nearly 10,000 individual members from more than 150 countries (including 42 in Africa) are affiliated to the organization.

As part of its activities, AIPS works closely with some of the world’s biggest sports federations, including the International Olympic Committee (IOC), football’s world governing body FIFA, and the International Association of Athletics Federations (IAAF).

In Africa, the sub-association, AIPS Africa, counts 6000 members working as reporters, writers, photographers, commentators and editors in print, online and broadcast platforms. Locally, the AIPS team works towards defending clean sports, the freedom and independence of sports media and supporting sports media projects. They also provide leadership through strategic partnerships and the implementation of creative programs to celebrate and spread excellence in sports media and the sports sector in general.